If you’ve been in Internet Marketing for a while you’ll know just how difficult and costly it can be to get a big increase in traffic to your site. So something which promises to get you the same results (more sign-ups) as a big bump in traffic – but for a lot less pain – is incredibly valuable.
The trouble is, I’ve tested multiple popups over the years and I’ve never seen any improvement in optin rates. It doesn’t matter whether it’s Aweber’s free Lightbox or the latest and greatest plugin for wordpress. I’ve never seen any improvements.
You see, my niche is very conservative. In my main business I sell to lawyers, accountants, consultants and the like. They get one glimpse of a popup and they immediately think “scam”" and click away.
Normally I use a slide-up for opt-ins. It’s more discrete, and doesn’t produce the same “eeugh” effect as being presented with a popup normally does.
But I do know that others have seen good results from popups in their niches – so I test whatever new popup comes out.
The latest popup to be released is Popup Domination. It’s different for two reasons:
Firstly, most normal popups require you to create your the “page” that is popped up yourself and to paste the html or a link to the page into the popup. This is where the problems start. Firstly it takes ages to design a decent looking optin box. Secondly, most of us doen’t have the design talent to do it – so we end up with an ugly looking popup that raises all sorts of “scam” concerns with visitors.
Popup Domination is different. Like many tools, it says you can be up and running in 2 minutes. But in this case it’s actually true. You just type in the header text and the bullets you want. Select your color scheme, upload a picture of your giveaway (if you have one) and you’re done.
Secondly, because Popup Domination popups look, well, so damn pretty, they don’t raise all the “scam” concerns that normal popups do. The popup makes your site look more professional, not less. So as a result, you don’t scare off potential sign-ups.
Well, the sales page for the product says that blogger Michael Dunlop got an increase in optin rates of 429%.
What did I get?
Well, not quite the same. I’ve been running the popup for the last 2 weeks on my main site and my optin rate has gone up by a massive 130%. And I was already using a slideup rather than nothing at all.
So all-in-all, pretty damn good. In fact, I’m over the moon with it. What it means is that with no extra traffic I can get over twice as many subscribers than I used to. And in the long run twice as many subscribers means twice as many clients.
As well as being easy to use, it’s easy to install. There’s a wordpress plugin you just upload – or there’s now a manual version you can use if you’re not running wordpress.
There are 7 different optin templates you can choose from, with 15 colour options. It works “cut and paste” with all the major autoresponders (aweber, mailchimp, icontact, constant contact, get response and campaign monitor).
You can also select which pages it appears on and when it appears. And it can be used an an exit popup. It’s got a 60 day no quibble guarantee too.
If you buy right now, you get a free video optin box popup theme too.
The only downside at the moment is that it doesn’t have the option to recognise when a visitor has already subscribed and not show them the popup. This might get annoying for regular subscribers over time if they keep coming back to the pages or blog posts with the popup on.
But overall that’s a minor gripe compared to just how easily and how well this thing works.
Popup Domination gets my highest recommendation: go get it now at Popup Domination.
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